| After nearly20years development in China, Real-estate marketing agency, burgeoning high IQ required an industry, has caused highly attention in the real-estate field. With professional marketing service, Real-estate marketing agency has promoted the development of Chinese Real-estate industry. However, the financing ability and the ability of obtaining land is the main appreciation element in the whole Real-estate industry running process. In the traditional development mode of the real-estate, when the commodity is ready to be sold, the marketing plan is applying; the marketing activities are fully practicing, such as price fixing, AD promotion, channel choosing, team building, etc. Cooperating with real-estate developer, real-estate marketing agency accepts the marketing business process outsourcing (BPO), facing the consumers directly. So the appreciation process of the real-estate is mainly in the enterprise, the real-estate marketing agency is only a small professional part, and which is not a high appreciating one. Therefore, the real-estate will be strongly affected by the real-estate developing enterprise.Recently, with the macroeconomic deep-going, because of the limits of first degrade land leasing, the quantity of developable land is continually reduced. The land deposit of many small and medium real-estate enterprises is decreasing day and day, with the decreasing of the land development, the real-estate marketing agency is getting hard to take orders. Many real-estate enterprises are building their own marketing department to applying the marketing business, therefore, the real-estate marketing agency seems in a extremity. With10years real-estate marketing experiences, Shaanxi Reihua Real-estate Marketing Agency is facing the difficulties of development, which is challenged by the quoted companies. This article is a practical thesis focused on application of the theory of the traditional marketing channel, studying the lower reaches of the marketing channel, studying the marketing status for the market subdividing and targeting market, analyzing the difficulties and reasons in the current marketing system, for above reason, combining with the theory of the modern marketing channel, building a perfect marketing channel system from the respect of characteristic, building principle, goal, method and application, intending to create a completed and systematic operational model to enhance the competitive power of Shaanxi Reihua Real-estate Marketing Agency, and to suggest the reference value of the construction of core competitive power for the Shaanxi Reihua Real-estate Marketing Agency, meanwhile, providing the reference of the marketing strategy for the similar agencies. |
