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The Total Package Of Building Intelligent Core Competitiveness Of Enterprises

Posted on:2010-03-10Degree:MasterType:Thesis
Country:ChinaCandidate:S B ZhengFull Text:PDF
GTID:2199360278951875Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With the total package of intelligent building market competition is increasingly fierce, the core competence of a search for long-term development of enterprises, with an unusual strategic significance.First of all, this article describes the background of the subject under discussion and research topics of practical significance, pointing out that the current lump-sum building intelligent enterprise's core competence of research is small, but the strategy of great significance. On this basis, the proposed thesis research ideas and methods, the use of the Porter competitive model, empirical and case analysis, supply chain marketing model as the theoretical basis for analysis.Secondly, many scholars summed up the study results, defined the concept of core competence. Refers to the core competence is to make itself competitive in the market to gain and maintain competitive advantage over competitors core competencies and resources in the sum of the organic. The total package for intelligent building characteristics of the industry, pointing out that General technical strength, human resources, marketing, the level of bidding, project management, such as five elements, through the organic combination of intelligent building constitutes a lump-sum enterprise core competence.And, for a total package of intelligent building industry background, development status, competition pattern described in detail. And Beida Jade Bird to the representative of the total package of intelligent enterprise architecture prevalent dissect issues.Then, using empirical analysis methods to focus on Beida Jade Bird for the overall architecture of intelligent packet core competence of enterprises constitute five elements put forward concrete measures. First, improve the comprehensive technical strength. Designed to strengthen the enterprise systems technology, set up industry-management systems, hair power market segments, expert to do the total package. This is the core competence of the whole system of the dominant and central. Secondly, to strengthen the human resource development cultivate. Set up the core competitive advantage depends on the various levels of professionals, we must have strong professional technical and management team. Third, set up supply chain marketing model. Formed on the lower reaches of integration, synergy and win-win strategy, the continuing improve the overall architecture of intelligent packet core competence of enterprises. Fourth, the optimization of the project bidding process. The formation of a professional team, detailed tender documents to read and understand and grasp the intent and key indicators, the preparation of detailed and reliable tender documents, to take appropriate bidding strategy and a critical review of scientific review. Fifth, the promotion of scientific and project management. Professional standardized modern project management is the implementation of intelligent building the key to success.Finally, are the conclusions of this paper, building excellent intelligent enterprises should strengthen the overall package of five core elements of the operation through the integration of organic integration, a rational allocation of corporate resources, to provide users with high value-added products that the total package of services to enhance the company's core competence. Finally article also stressed that the enterprises in the process of creating core competence, it is necessary to Dialectical View, continuing to upgrade, combined use of core competence.
Keywords/Search Tags:Intelligent Building, Core Competence, Technology, Human, Resources Marketing, Bidding Process, Project Management
PDF Full Text Request
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