Our Country Commercial Bank Social Responsibility Research

The core of modern economy is the financial, and the prosperity of the financial industry development and social stability and development are closely related. China’s banking industry show a dominant position in the entire financial industry, it is not only the core participants in the operation system of the national economy, but also an important part of the system of social organization, it plays a leading role model and has an important influence in the financial industry.After the30years of the re-form and opening-up policy has benn operated, Our country’s banking industry has made great progress, not only the scale has expanded,but also one of the characteristics which the scale is continue to expand and structure is becoming more and more reasonable, the asset quality is also improving. It bears the responsibility to shareholders, employees, business partners, government, society, and also bears the establishment of harmonious labor relations, fair market competition and sustainable development environmental’s legal and moral responsibility, China commercial banks need to fulfill their social responsibility, is not only the inevitable request of constructing harmonious society, but also the important way to enhance the competitiveness of their own.This article first defines social responsibility, corporate social responsibility, social responsibility of the commercial banks industry, then by analysising the status of the social responsibility of China’s commercial banks, called that commercial banks need for social responsibility. This paper argues that the special status of the commercial banks and their need to fulfill their social responsibilities is decided by the monopoly of China’s commercial banks, business philosophy, business direction. Commercial banks fulfill their social responsibilities and requirements is consistent to they want to create a good brand and social image. We choose Bank of China as a typical case analysis to identify existing problems and shortcomings in China’s commercial banks. This includes:not perfect laws and regulations, lax enforcement, government policy is not in place, the bank’s corporate governance has defects, industry associations and intermediary organizations such as lack of functionality, industry, market mechanism is not perfect. At present, corporate social responsibility has become a global trend, more and more enterprises regarded this as a long-term development strategy.Finally, we discuss countermeasures to improve the social responsibility of China’s commercial banks. In this paper, we use the theory of regulation, analysis the importance of government regulation in the development of commercial banks, especially in an active role in the fulfillment of social responsibility. Self-regulation within the industry and the corporate culture of banks actively guide; gradually improve the quality of the banking staff is also one of the most important ways. In addition, China’s commercial banks are required to establish a Low carbon economic support system, and actively fulfill their social responsibilities.