Research On Exhibition Service Quality Evaluation Perceived By Exhibitors

Development of market economy has intensified competition between the industries andbusinesses, what forcing them to focus to invest in services. They enhance their competitivestrength through improve service delivery model and improve service quality. The service isthe core of the exhibition industry and direct impact on the development of exhibitionindustry and market competition. Service management standardization, standardization,internationalization is an important task to promote the sustained and healthy development ofexhibition industry.Although the exhibition services at this stage is still interpersonal and can not becontrolled, the quality of the service is still available for assessment indicators. To enhancethe quality of exhibition services, strengthen the quality of service authority control, we needto establish a scientific and effective exhibition service quality assessment system to reflectthe deficiencies and shortcomings in the exhibition services. Provide an effectiveimprovement measures and programs for the exhibition organizers. This is also the meaningof this study.This article conducts a literature review about the theories of service quality andresearches on exhibition service quality evaluation, defines the relevant concepts, and thensums up the deficienceis of the current study, determines the research framework. Based onthe SERVQUAL model, this paper combines the characteristics of exhibition industry withadvice form experts and exhibitors, and then builds exhibiton service quality evaluationmodel. In the empirical research phase, make Canton exhibitions as the object of study andexhibitors as the survey sample, and then through a questionnaire survery to collect relevantdata, using statistical software SPSS19.0to analyze and process data, and the results inspectand amend the original model. The new model is uesed to evaluate the exhibition servicequality, and acquire the promotion recommendation on service quality: establish diversifiedtrading platform, reinforce the selection and training of staff, formulate exhaustive servicerecovery program, and emphasize the dynamic monitoring of exhibition service quality. So,for organizers, this exhibiton service quality evaluation model can be directly used inclearing demand of the exhibitors and specific direction for service quality improvement andthen improve the core competitiveness.