A Commercial Proposal Of H Investment Company’s Zhaoqing Project

Nowadays, China has become a large country with manufacturing industry which attractsworldwide attention in the world, how to develope "Made in China" into "Created in China"has become the important proposition in the current transitional period. As a respect forindividual creativity,"Creative industries" emphasizes the new ideas that arts and culture takepart in the contribution to the economy, promotes economic development and economicpractice in the twenty-first century.Developing creative industries has become a new trend of world economic developmentand a strategic choice of a number of countries and regions. The creative industry is a newform of technological and cultural high degree of integration in the advanced stage of socialand economic, and general trend of the global industrial development, which is one of thesunrise industries with huge economic and social benefits. At the same time, as long aseconomic globalization, China’s urban transition induced different spatial planningmechanisms. The creative science park, borns out of the pasted industrial structure and mode,has achieved vigorous development, trend to be in favor of innovation industrial space.This project is the investment of H Company in the Zhaoqing Creative Technology Park,through the Dawang high-tech zones, based on the creative industries and industrial real estate,to undertake the industrial transfer from Foshan, Zhongshan, develop offices rooms, shops,apartments and industrial plants, and to create a pilot base of integrated services. The projectmeets the demand for industrial development of high-tech zones, enhances the level ofmodern service industry, improves the construction of innovation and entrepreneurialenvironment, and cultivates high-tech and strategic emerging industries. It will causedwidespread attention in Dawang high-tech zones change. The project become the mode ofindustrial upgrading and economic growth in the high-tech zones. Before the implementationof the project, we should work for the project’s business plan.Therefore, this project plan based on the of the analysis of the regional marketenvironment and site visits of the surrounding areas, collected all kinds of information anddata, used environmental analysis theory such as PEST analysis, five forces model and SWOTanalysis, to analysis the macro environment, the competitive environment and internalenvironment. Then we use financial statement analysis, economic analysis methods toappraisal the project’s technical feasibility, financial feasibility, economic and social feasibility.On this basis, this paper presents the project’s business plan.By comparison, analysis, argumentation, the article finally come to the practical conclusion of the project. The development of this project can not only achieve certaineconomic benefits, but also social benefits.