IS Project Business Plan

A tech company is a fine chemical manufacturer, committed to using high technology to upgrade and transform the traditional rubber chemicals industry, and has gained good economic and social benefits. However, with the rapid development of the enterprise, the situation of a single product has been highlighted. How to choose a marketable new products and how to take the business advantage to strengthen and expand the company are the key issues they are currently facing.Through research, the preliminary selection will develop IS as new product. It is the most canonized as rubber vulcanization agent internationally, mainly for the production of radial tires. With the rapid development of highways and the automobile industry, IS product will have great potential development and good market prospects.The purpose of editing the business plan for the proposed project aims to comprehensively display the proposed project status of the company and future prospects, based on investigation and research and analysis and demonstration, and also to prompt the top management to invest in the project and offer not only decision-making and implementation for the project but also the scientific basis and a reliable guarantee.This research includes project analysis, project implementation plan, the project's financial and risk analysis in three parts. It first applies the Porter "five factor model", and makes market competition analysis, and clear the project in a competitive environment of the core competencies and competitive advantages; and then through the SWOT analysis, clears the development strategy of the project, and in this strategy under the guidance of the project make the appropriate implementation plans; in the process of financial and risk analysis, it combines the dynamic analysis and static analysis and takes the the dynamic analysis (discounted analysis) as the main principle, according to the time value of money principle, the use of cash flow method, to calculate the internal rate of return and net present value of such evaluation and then use the break-even analysis, sensitivity analysis and risk analysis,etc, for the potential risks of the project and relevant measures for analysis. This article, by fully using the accurate and detailed information, with engineering, economic, investment and financial knowledge, through the analysis for the project market, technology, investment and efficiency, etc., proves that the implementation of the project is not only "necessary" but also "feasible". The implement for the project not only can change the existing situation of a single product of the enterprise, but also can improve the economic efficiency of this enterprise and prompt the development of rubber industry, which will be of great significance in China.