Business Plan For Metro Media Business Project Of C City Invested By B Group

With the development of city, the rail traffic has from the traditional bus mode convertedto traffic mode of metro, therefore, with the increase of metro traffic, subway advertisingmarket booming and it attracted many investors at home and abroad, and the writing of theinvestment project business plan related to Metro media has become one of the importantstudy topic. This paper is researched and planned based on the project business plan ideas fora specific project. From the perspective of investors, hopefully to analyzing the establishmentof project scientifically, perform and function goal and plan, and combined with B group ofoutdoor advertising media project investment experience and management, integrating projectmanagement, management science, marketing, investment behavior, financial management,risk management theory of knowledge, this paper analyzed and planned investment project ofmetro media business for C city.In the first, this paper introduced the basic situation of the investor and developmentstrengths, and analyzed the investment motivation and project profiles with the problemsfaced by the project as a starting point. Second, the paper analyzed the external environmentin which investment projects, and did the project’s market forecast separated from the macroenvironment and industry environment. Third, this paper made the marketing plans accordingto the characteristics of investment projects to improve the overall adaptability of the project,and to enhance investor confidence and determine future business ideas. Last, this papercalculated and analyzed the financial viability of this project through making financialplanning, and did the uncertainty analysis from the break-even, sensitivity, risk and otheraspects. According to the consideration of various project factors, we can determine that theproject’s market is vast, and can bring better economic benefits and social values for investorsand social values. This paper is an adoption-related investment and management theory andpractice of the media advertising industry specific combination of media investment solutionssubway practical problems, providing metro media investment project business plan referencepapers, has a representative and practical significance.