Subway Media Advertisement Management Right Project Business Plan

Over the past ten years,more and more large and medium sized cities began to enter the subway era.Subway rapid development into the network size,the resulting Metro media advertising is worthy of our close attention.Metro media advertising is not just a beautiful scenery of the subway station,but also for advertisers to create a commercial profit,many times it is a sign of a city's cultural positioning.However,the current H city is facing the problem of subway media advertising creativity and other issues.This is a practice of using the related theory and media advertising industry combined to solve practical problems in H City,Metro media franchise investment projects,the H City Metro media franchise investment project is feasible business plan,representative and practical significance.Many aspects of this paper respectively from the company and the project introduction,financial plan and risk control of investment in H City,Metro media advertising rights project carried out a detailed analysis and overall planning.Specifically,the research mainly from the following aspects: first,put forward the investment H city subway media advertising management project research background and significance of the project for the environmental analysis.Secondly,the pricing strategy and promotion strategy of the project are put forward.In view of the characteristics of Metro media operation,it also puts forward the strategy of promoting the low level site media publication,innovative marketing strategy and public service advertising program.Again,based on the capital asset pricing model(CAPM)to determine the discount rate,the net present value method(NPV)and internal rate of return(IRR)of the economic evaluation of the project,determine the economic feasibility of the project from the financial.Finally,the investment of H Metro media advertising rights project may face in the course of the actual operation of the policy,management and operation and financial risks are analyzed;at the same time,the risk factor sensitivity analysis method in the face of this project by quantitative analysis.Through the above analysis,the thesis draws the conclusion that the market macro environment and the industry environment of the investment H Metro media advertising management right project are better,and the development strategy should be adopted.In the operation of the project market,pricing strategy and promotion strategy are the most important.Financial analysis of the project's capital discount rate of 9.74%,the net present value of 37 million 648 thousand and 500 yuan,the internal rate of return of 34.3%.Obviously,the main risk factors of the project is the main business income,the overall risk level is low and controllable.In general,the investment project is a good project with high income,low risk and strong feasibility.