Shanghai Yuefen Brand Poster Advertising And 20-30 S Citizens Living In Shanghai

From the Opium War, Shanghai and other cities were forced toopen five ports. Since its inception, Shanghai because of its specialgeographical location, to get the favor of foreign investors, rapideconomic development, Shanghai has become the most rapidnational economic development of the city. Economic development isthe foundation of all development of the industry, which led to theprosperity of Shanghai industry also attracted many artists to show theirtalent in Shanghai, Shanghai China to become the birthplace ofcommercial art. To the late19th early20th century, brand advertising inthe month of the fierce battle was born in the promised, and havedeveloped rapidly in the1920s and1930s reached its peak. Mayinherited the traditional brand advertising pictures of paintingtechniques, combined with the West after the watercolor method,Zheng Mandolin by the artist created a first months unique brandadvertising painting-watercolor brush pen method. In the creativeprocess, beginning with the month of brand advertising is some of theWest into Western picture card, such as the Western landscape,missionary portraits, etc., are all Chinese people are not familiar with thecontent, not by the Chinese public at large. Month after the brandstraditional advertising in the traditional Chinese stories, myths andlegends, such as “Three Kingdoms”,“Journey to the West” as thedrawing content, won the appeal. With the month of brand advertisingdevelopment, advertising themes and use of Chinese costume beauty,fashion, beauty, beauty and other modern dress, they dressed, graceful,clothing and body have oriental charm more loved by the public.Brand Advertising month early20th century from the19th centuryproduced, to the1920s and1930s the peak period of development,and the1940s the decline of the period, to the founding of New China, brand advertising feature disappeared in January, the monthtransformation into a political brand advertising propaganda the tool.Month along with the emergence of brand advertising Chinas socialchange and development. Disintegration of the feudal system fromChina to the establishment of republican democracy, but alsowitnessed the Shanghai Commercial and economic development,their specific advertising scene and pictures reflect deeper traces ofcultural exchange, but also to the general publics mind and heartslonging clearly show the ideal life. Month time cards like side mirror, inwhich people, objects, events, scenery, etc. are all a bit about that era,from among these bit by bit, we can get a glimpse into the prevailingsocial outlook and social trends, from a closed to an open, from a singlecultural integration as a multi-cultural, the change from slow to fastmovements. Month of the general public to enjoy the characterspresented by brand advertising, scene, while they also decided topresent this month ad is brand promoter. Therefore, the month of brandadvertising is not only important historical documentary, more areflection of the mentality of the general public was a mirror.In this study,the Shanghai-based brand advertising in January, the month thedevelopment of brand advertising context the main line, trying tobrand advertising in January to discuss the development of Shanghaiand the1920s and1930s the relationship between peoples lives. Duringthis period, the Shanghai political, economic, cultural andtechnological development for the month to bring brand advertisingdevelopment that affect social change, the emancipation of thespread of culture and development for the month to bring brandadvertising to those shocks, in the month cards those reflected inadvertising? Brand advertising in January reflected the social outlook ofShanghai at that time with the public mind that? How to participate inpublic life to build a new concept Shanghai? And changes in peoples lives Shanghai month brand advertising. Motivation based on the study,the development objective of this study are as follows: A monthcombing Shanghai brand creation and development ofadvertisingevolution. Second, the Analysis of brand advertising in the monthreflected the prevailing social outlook of Shanghai and the publicattitude. Third, to explore how to participate in March to build anew brand advertising concept of peoples lives.Fourth, the socialchange impact of brand advertising on the month.The author of thestudy based on objective research, the following findings:From monthdevelopment and evolution of brand advertising, you can get aglimpse of the month the development and evolution of brandadvertising is a microcosm of the evolution of an era, witness the monthof Shanghai brand advertising development and social change.1920sand1930s, Shanghai was a continued Westernization of Shanghaipeoples lives, westernized life, Worship of the public mind, a constantlyfrom the closed society of liberated thinking, self-awareness andemotional desire to constantly exposed. Build a new brand advertisingin the month of Shanghai peoples lives played a catalytic role inpromoting a fashion consumer, health, sports, happy marriage andfamily, leisure and entertainment, the new philosophy of life, andcarefully build a warm, Westernization, a new breed of an ideal life, thisideal of life is the desire of the general public, to the direction,indicating the month in brand advertising is to build a positive, optimisticphilosophy of life. Although it is an ideal life, but the scene is always themonth brand advertising and Shanghais economic development,social change is consistent, well-off society, advertising has becomemore rich and beautiful and perfect scene, and with the advent of thewar, brand advertising from its peak in January began to decline. Brandadvertising after all, a month left a deep mark in public life, Shanghaiwitnessed the gradual urbanization, globalization process. After the founding of New China, brand advertising commercials month featuresdisappear, transform into a political and ideological propaganda.