Research On Competition Strategy Of Dezhou Construction Bank

With the development of the domestic economy, China’s financial industry also develops rapidly. In order to obtain more market share, commercial banks at home try their best to make themselves more powerful through increasing branches or introducing a variety of new financial products with difference, etc. What is more, with China’s financial market comprehensively opening to the outside world, the foreign financial institutions come into China in succession which leads to fierce competition. With China’s financial development and globalization, the competition becomes much fiercer. In response to the opportunities and challenges, China’s banks should consider their inside resources and the outside environment so as to make and carry out their development strategies in order to improve their competitiveness, which is the problem they must try to solve.As one of the four major state-owned commercial banks, China Construction Bank (CCB) also confronts the opportunities and challenges. With the internal and external condition changed greatly, it is urgent for the Dezhou branch to develop medium and long-term development strategy to foster strengths and circumvent weaknesses, draw on the advantages and avoid disadvantages, and to establish the competitive advantage. This article uses the theoretical research and practical research methods. On the base of some strategic theories, this article analyzes the inside and outside situation of Dezhou branch, CCB and find the best the best type of competitive strategy fore the bank. That is, differentiation strategy. At last, this article also gives some suggestions to carry out the strategy. Through analysis, we could find that the bank face both advantages and disadvantages, and the differentiation strategy is the best troth. We wish that this article could useful for the bank’s leaders.