The Research On Business Process Optimization Of Small And Medium-sized International Freight Forwarding Enterprises

Along with Chinese economy high speed development, foreign trade scale unceasing expansion, the international freight forwarding industry which associated with international trade has made an unprecedented development, but with the customers requirements continue to increase in recent years and the increasing diversification of customer demand, coupled with the growing competition in the industry, China’s traditional booking、customs clearance and a single business-based international freight forwarding has been increasingly unable to meet the demand of modern logistics development. Especially since the U.S. subprime mortgage crisis triggered a global economic crisis in September2007, China’s goods exports substantially reduced, the collapse of many small international freight forwarding enterprises, and the development of international freight forwarding companies are facing enormous pressure. Faced with the new situation, many large international freight forwarding enterprises had completed by adjusting business models and a series of measures to provide customers with more comprehensive and diverse logistics services to third-party logistics transformation, to seize more market. Facing the new competition pattern and the profession development demand, the business process optimization research for the small and medium-sized international freight forwarding enterprise which occupied a larger percentage in the freight forwarding industry in China has a very important significance for the long-term development of the enterprise in improving the customer service, improving operating efficiency, reducing operating costs, and improving the overall competitiveness of the enterprise.First of all, this paper conducted the relevant theory research, and conducted a study for the process optimization theory and the development of the small and medium-sized international freight forwarding enterprises. Secondly, Starting from the present development situation of small and medium-sized international freight forwarding enterprises, and using SWOT analysis method from the development of the industry trends, business development and IT development at three levels of small and medium-sized international freight forwarding companies analyze the necessity of business process optimization. And then using VOC and Fishbone Diagram analysis method provided customer-centric processes optimization scheme according to the ultimate goal of process optimization theory in terms of cost, quality, service, and speed made certain improvements, and also proves the optimization scheme by AHP analysis method. Finally, analyzing the problems and existing business processes of a typical representative of the small and medium-sized international freight forwarding enterprises AL international freight forwarding company, Shenzhen Branch. Proposed meets the customer diversification need gradually, promotes the staff degree of satisfaction, the promotion customer service quality and customer degree of satisfaction, enhances the enterprise the whole operation efficiency, reduces the cost of operation of the enterprise, thus promotion enterprise’s overall competitive power flow optimization goal, and provided a detailed business process optimization plan, and give the comparison of the before and after of the improvement of business processes, and analyzed the process improvement effect. The paper research results will provide the operation basis for actual operation of the same type enterprise.