Changsha Mobile Company Group Clients 4 Rs Marketing Strategy Research

Recently China telecom industry market development is very rapid.Since2008the integration of the new China Mobile, China Telecom, China Unicom three operators in the respective operators in the field of fierce competition, competition means emerge in an endless stream. The telecommunication industry is also showing a different profession of mutual competition, customer group value to highlight, become a major operators compete for attention. For Changsha Mobile Corporation, facing the drastic changes in the telecommunications market, should have the aid of national industrial structure adjustment and restructuring of telecommunications and other favorable opportunity, in strengthening management foundation and the premise to improve customer satisfaction and customer assets, in order to promote the sustainable development of enterprises. How to do a good job in customer marketing especially group customer marketing becomes the enterprise to realize the ultimate goal of the key. In the battle for customers of the group competition, Changsha mobile should take what kind of marketing strategy, give full play to their advantages, to overcome the original system is not conducive to the group customer marketing malpractice, foster strengths and circumvent weaknesses, to consolidate and old customers at the same time, to strive to develop more new customers, improve the overall level of group customer service, to seek enterprise benefit the biggest growth, is placed in front of Changsha mobile is an important topic, it is also studied in this paper the main problems.In this paper, Changsha mobile customers were defined, and then use SWOT analysis of Changsha mobile in the telecommunication market competition under the environment of the whole business competitive advantages, disadvantages, opportunities and threats. The author focuses on the practical, aiming at existing problems and the actual needs of customers, put forward future Changsha Mobile Corporation should adopt the marketing strategies and means. China Mobile Group according to the unified arrangements and requirements, in all business market competition environment, Changsha moved to4Rs theory as the theoretical foundation, at the same time the company focus to " stable group of customers" and" promotion group informatization application", give full play to Changsha Mobile Corporation now customer scale and cost advantages, to maintain existing customers, expanding the potential customers, to enhance the group customer management, support and service level, so as to promote the group customer number of steady growth and the information of the steady growth of income.