Air Conditioning Marketing Channels To Expand The Research Of Beauty

From the increasingly competitive domestic market of air conditioning, this paper researches how to make channel become the important tool for enterprises in market competition in the process of the enterprises development.This paper first introduces the research background and significance, reviews the related current situation of studies at home and abroad, and put forward the research framework of the thesis. Then elaborated the theory of marketing channels and the development trend of domestic air-conditioning industry, comparative analysis of Haier and Gree’s business channel model, analyses the current situation of the air channel, and summarizes the characteristics and deficiency of the channel model.Finally this paper puts forward Midea should improve the channel mode in strategy and strategic, grasping the air conditioning industry development direction, establishing a marketing channel which is comprehensive coverage of the target market and channel controlling; build a multiple channel types, and to flat direction changes, eliminating no appreciation of the supply chain link; by differentiation of products and services and establishing small community shop way, get rid of the franchiser of Gome and Suning’s channel control, preventing strong distributors to erosion enterprise profits too much.