Research On Marketing Channels For Home Air Conditioning Industry

In promoting the rapid development of China’s economy,the continuous improvement of people’s living standards,air-conditioning has gradually into people’s lives.Air conditioning industry as an emerging industry,the rapid rise.Currently the industry in our country to the fullest and most mature degree of market-oriented industry present and air conditioning industry competition increasingly fierce,air-conditioning industry in the past pattern of price competition has been in the past,the current marketing channel competition occupy the mainstream position,the current focus of air-conditioning competition concentrated in the channel,and the rise of Gome and Suning,such as chain enterprise marketing mode,huge impact to the traditional marketing channels,each air-conditioning enterprise to obtain the development space,we and the new form of suitable Should meet the needs of channel change,in positive adjustment on their own marketing channels,which as an important subject need each air-conditioning business seriously study.Through four kinds of research methods,Retrieved extensively at home and abroad on the basis of the research literature is presented in this paper,To Galanz air conditioner as an example,on China’s household air-conditioning industry marketing channel status were in-depth analysis,and then analyzes the Galanz air conditioning in marketing channel management problems existing in,and deeply discusses the reasons.And to the domestic air-conditioning business GREE,Haier channel analysis,learn from its successful channel model.On this basis,to Galanz air conditioner marketing channel optimization principles and objectives as a guide,the specific optimization Galanz air-conditioning channel scheme is proposed.Lastly,it is the to ensure the smooth implementation of the program,to safeguard measures from several aspects.The improvement and construction The proposed targeted strong,operable and strong,and the practical significance of the conclusions of the actual significance of other enterprises,but also has a strong reference.