The Problem Research On Cross-holding Of Youngor Company

As a common strategy for capital operation and development of the company,cross-holding has frequently appeared among listed companies. However,cross-holding is a double-edged sword. It brings positive effects to development ofenterprises and market, meanwhile leading to many problems that cannot be ignored.The key is how to use and operate. So, it is particularly important and necessary toresearch how to effectively regulate cross-holding and how to make cross-holdingbrings better effects etc.This article focusses on main problems that exist in the cross-holding process ofYoungor such as inflated results, the main industry decline, earnings volatility andpotential risks, selecting cross-holdings of Youngor as the research object basedon portfolio theory, corporate governance theory and previous research results.Through analysis and evaluation of causes of the problems, the paper providesimprovements including timely earnings of equity investments, enhancing the corecompetitiveness of main business, improving mechanisms, monitoring risk and othermeasures. In the end, the essay recommends that regulatory authorities muststrengthen standardized management.In accordance with the research model of proposing problems, analyzingproblems and solving problems based on principle of combining theory with practice,the paper finds out the existing problems in case company, and put forwardcorresponding improvement measures due to the use of case study-based researchmethods supplemented by theoretical analysis. Besides, the paper regards actual caseand the situation of the enterprise as demonstration basis with real information anddata. Therefore, this paper aims to effectively regulate Youngor and the enterprises ofthe same type cross-holding behavior, for future cross ownership question deeply andfollow-up study has reference value.