Based On The Theory Of Core Competence, New Energy Automobile Enterprise Comprehensive Competitiveness Research

New energy vehicles represent the automobile industry development direction and hope in the future global energy crisis situation. A new energy vehicle is a high investment, high technology, high risk of science and technology project. Now almost all of the car companies are beginning to giant substantial development and investment plan, some new energy vehicles is gradually replace the traditional energy cars. Begin from2011; many of the domestic and foreign brand new energy vehicles began to go on sale in China. China’s auto industry late start, the car research and development level of new energy technology between china and the powers have a not small gap, domestic new energy vehicle market relative international developed countries car market, the development condition is not ideal.The car industry is a more important proportion of industry in the national economy than others, in2011China has become the world’s largest auto production and sales state. From the data statistics, the development of the car industry drives the related steel, materials, the rubber and chemical paint growth in the industry; and in the growth of national economy occupies an important position. Contrasted with many of the foreign auto brand, the domestic brand of car developed relatively weak. After years of technology import and joint venture production, China’s automobile design manufacturing capacity have a great advance, for the development of new energy vehicles laid a foundation; From the view of the resources, with the overall national strength of ascension that already have and the world auto giant in the new energy of the auto industry to compete strength. In the face of the fierce car competition situation, domestic auto enterprises shall definite self-orientation, and exert its advantages, under the government’s support to the development of new energy vehicles.In this paper, giving a comparative study of the current domestic and international new energy vehicles of national development situation, selected the more representative of the new energy vehicles enterprise and developed market to discuses; Study and learning about new energy vehicles industry research and the academic literatures of international scholars. Aims to use the core competitive ability theory to analyze the current stage of new energy vehicles enterprise shall have the core competition of the elements, and trying to build at this stage of the core competitive ability evaluation system. Through the process of establishing the system of core ability, we find the gaps between the foreign new energy vehicle companies and the domestic’s. The research method based on the fuzzy mathematical evaluation method, AHP analysis, and data statistics re analysis method to study the system. The sample, the main selection several development good new energy vehicles enterprise as the research object; the statistical data and the questionnaire survey to research strategy of combination of an original data collection and analysis. The results of the study show that, China’s new energy vehicle development have a big limitation and the competitiveness is low, compared to the international new energy vehicles enterprise overall the world, but we also have the chance to run to catch up them.