| Today’s world, economic, social, and environment issues are strong interaction, which making a new trend to strengthen corporate social responsibility. Enterprises are not only to pursuit of "profit maximization", but efforts to improve conditions of economy, society, and environment. Oil companies are important to the people’s livelihood as the state-owned monopoly enterprises. Which are not only to fulfill the economic and political responsibilities, but also to actively carry out thorough research and comprehensive CSR, to establish a big and responsible good corporate social image, a good "corporate citizenship". Therefore, the purpose of this study is to evaluate the oil of CSR and put forward countermeasures and suggestions, based on building corresponding evaluation index system.This paper identified the oil business’stakeholders by grasping the concept of stakeholders and the characteristics of oil companies, and determined the contents of CSR by its classification. On this basis, to determine the content of Yan Chang petroleum group’s CSR by analyzing its stakeholders’situation and each type’s specific interests.Secondly, the evaluation index system was designed according to specific content of CSR and certain principles. Meanwhile, using AHP to determine weights of each index on the basis of field research of Yan Chang petroleum group, and using the efficiency coefficient method to get the value of each index. Last get past5years of CSR scores.Finally, this paper through analyze the evaluation index weights to find the main factors which impact the effect of CSR about Yan Chang petroleum group, and the scores of CSR to propose some improvement measures.This paper’s purpose is to through the evaluation of CSR of a specific oil company from the perspective of stakeholders, to reflect the fulfillment of China’s petroleum industry’s CSR as a whole, and provide a new approach of researching it of different industries. |
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