A Study On Financial Product Innovation Of Commercial Bank Based On Supply Chain Management

With the development of economic globalization and the business group, competitive is turned on for competition between the supply chain.The supply chain pattern put forward a new requirement to the commercial bank is that must integrate and innovate product to meet the financial needs cased by the business development. After joining WTO, China’s commercial banks face a dual challenge, on one hand, the involvement of foreign banks to domestic banks a huge competitive pressure, on the other hand, the international regulatory standards put forward higher requirements on the bank’s capital adequacy ratio and risk management. In the context of changes in industrial organization, fierce competition among banks, and changes in market demand, the study of commercial banks’ product innovation based on supply chain management is very important, which is not only to revitalize the flow of funds and improve the efficiency of supply chain management; also enhance banks’competitiveness and tap new profit growth point.Through the perspective of supply chain management, the article use the literature summarized method to sort out the theory about financial product innovation and supply chain management. Then analyze supply chains’financial needs from industry, structure, and life cycle perspective, and learn the successful experience from others, Come up with effective innovation ideas and measures, try to provide a reference for commercial banks.