The Research Of Beijing Telecom’s Broadband Business Marketing Strategy

In receat years, with China’s rapid social and economic development of the telecommunications industry rapidly rise. The last century, China’s telecom industry has gone through the conversion of government-enterprise system, restructuring of the telecommunications industry to re-vigor and vitality. But it also intensified the market competition. The basis of business broadband services as telecommunications services has been one of the main areas of the telecom operators to compete, how to gain a competitive advantage through marketing strategies as the key issues facing telecom operators, Beijing Telecom as one of the major carriers of broadband services, the main customers concentrated in the business district offices, etc business users. For individual users to develop a serious shortage of this paper is the background for this study, the marketing strategy of telecom broadband services market analysis of slender, and the use of quantitative analysis, the SPSS statistical analysis tools to influence the effect of Beijing Telecom’s broadband business marketing key factor analysis can be seen, channel integration, information to show the degree as well as electronic channels soundness is a key factor to influence the effect of Beijing Telecom’s broadband business marketing, and targeted improvement countermeasures, and stressed the need to strengthen the integration of capacity-building channels, a multi-business information platform, perfect freedom of the operating room construction, and feed information to show the degree and improve the electronic channels. Hope that through this study to understand the current situation and existing problems of Beijing Telecom broadband services marketing, and effectively develop targeted improvement measures play a reference and the reference value.