Market Analysis And Strategy Research On Wireless Marketing

As a new marketing model, wireless Marketing has been developed rapidly in recent years and has also brought new opportunities for the global economy. With the development of modern wireless communications technology continues and the evolution of the practice, the wireless marketing markets are gradually formed and show a broad developing prospects.In this paper, we lead to the theoretical basis of the wireless market through a review of marketing theory, namely,4R marketing theory and target marketing theory, and in the meanwhile comprehensively and systematically expound the concept, character, features, wireless application protocol, mobile location-based services, general packet radio Service the third-generation mobile communication technology and other related technology. In this process, we distinct wireless marketing from the derivative concepts:traditional marketing, wireless advertising, and SMS mass.Secondly, this paper carried out a large number of statistical data analysis including analysis of wireless Internet users and behavior of Internet access. It shows that the formation of wireless Internet access in China have already been founded in which male, unmarried and18-24-year-old Internet users are the main part. Compared to last year, the attribute of wireless Internet users takes on a new trend. At present, the mobile phone users mainly focus on mobile Internet the leisure entertainment and information search. While the usage of software in the mobile terminals is still immature in terms of the traditional Internet security coverage, download, office and other categories. Moreover, through the analysis of the target market issue, industrial chain issues, business forms and models and profitable model we explore the prospects of the wireless marketing development.Finally, with the analysis and discussion of wireless marketing’s development, the issue of the stage, market scale and development have also been discussed. From the point of view of every participant who should bear the corresponding responsibility in the wireless marketing industry chain, we put forward to coping strategies and solutions, and also combine the pulse of wireless marketing of the Robust Club as a case to conduct empirical research in order to gain more practical value, provide a lot more reference for the future of wireless marketing and pave a robust and healthy path for the development of the wireless market.