China Mobile Wireless Music Business Internet Marketing Methods Research

Wireless music service is one of the very important service researched by CMCC which about concentrate centralized and independent marketing. In recent years, based on advantages of scale of users, wireless music services business has been developed very rapidly. Importantly, the wireless music business has been a mature business. However, after experiencing the rapid development, this developing model has been gradually emerging out of the bottleneck and has experienced a stable period. So, sustainable development need have innovation and penetration from the content, products, services, marketing and other aspects of operation. The most important things is innovation and penetration of marketing approach.This paper is based on the development status of the wireless music and the analysis of internet current development, and theoretically supported by operating and internet management theories. It also use SWOT to analyse the internal and external environmental factors about the current development of the wireless music business. Importantly, this paper presents that stepping in the year of 3G and mobile internet, we need to actively explore new promoting internet ways of wireless music and set up the new promoting internet model of wireless music, making the wireless music develop continuously.This thesis research has a certain meaning and application of the reference value for the follow-up of mobile wireless music services' sustainable development.