The Strategy Of Safety Appraise And Management Of TH Store

The Chinese electrical appliances market is in the present world electrical appliances market competes one of most intense markets, in electrical appliances of a color television competition important categories especially is intense.Along with our country economy development, economic structure reforming, as well as the lives of the people level enhancement, in the China retail market between foreign capital each kind of retail trade condition competes turns red-hot day by day, homogenization aggravating; New promoting education condition emerges, threatens and nibbles the general merchandise unceasingly to sell the field color television the market share.This article mainly divides into four major parts.The first part introduced this article research background and the selected topic significance, the research mentality and the method, and to domestic and foreign have carried on the research analysis and the induction about the promotion innovation theory.The second part was the theory summarizes, introduced the field theory, the web3.0marketing theory, the color psychology theory, elaborated to the promotion innovation enlightenment. The third part will be carries on the analysis to the TH department store color television promotion present situation, and the questionnaire which will design through the market investigation and study way carries on the provide and the investigation, will carry on the analysis to the investigation result, will obtain the existence question to be unitary for the promotion way, not the clear goal customer demand, the promotion culture characteristic will not be thick.The reason lacks the innovation for the promotion, has not made the market investigation and study, promotes sales has not unified with the enterprise humanities spirit.Finally proposed the TH department store color television promotion innovation strategy should take serve the innovation, the humanities spirit, the color psychology as the guidance.The service innovation includes:Reduces the customer shopping risk strategy, the sharing customer resources service alliance strategy, the interaction service innovation promotion strategy, reduces the time cost the service promotion strategy.The humanities spirit includes:Shows loving concern the human nature, shows loving concern the environment.The color psychology includes:The color purchase environment, divides the consumer, the basis promotion color disposition training variation based on the color disposition. This article through carries on the appraisal analysis to the TH department store color television promotion question plan, provides the new mentality for the TH department store color television promotion, meets to on the electrical appliances specialized shop, the net competitor and so on commercial city powerful impacts; At the same time, through explores one to be able to know comprehensively and the appraisal enterprise promotion innovation strategy work tool and the method, sell the field color television even electrical appliances for other general merchandise the promotion exploration to provide a new mentality.