A Study On The Coordination Mechanism In Supply Cham On Network Group Purchase

In2010the group purchase mode network begins to rise in the domestic market of electronic business affairs. In just two years later, its development speed has growth multiples, and it brought countless surprise to consumer. Due to the group purchase in network is virtual and the group purchase among members has the information asymmetry and other reasons, they led the group purchase market in network to producing many problems, such as the group purchase service quality in network decline, group purchase complaints are difficult to deal with and the members of group purchase discreditable behavior problems and so on. But the root of these problems lies in the members’interests conflict of group purchase in the network. Thus the coordinate of the conflict of interest among the members in group purchase and trust relationship is the important guarantee for the group purchase relationship maintenance.This paper analyze that the group purchase in network development, characteristics and the main running mode. Then from the supply chain management perspective, the paper analyzes the group purchase, in network and construct the group purchase supply chain, and analyzes the members behavors and the relationship among the network group purchase group purchase group purchase site in the supply chain and the existing main problems. Ensuring the coordination of the main content, and then from the information technology and the management the group purchase site construct a group purchase group purchase supplier credit evaluation system, network security system and conflict management system consists of a network of group purchase of trust among members of the supply chain coordination mechanism. And the design of group purchase quality output distribution contract model and principal-agent model. Determine the group purchase group purchase site and the supplier’s optimal quality output distribution proportion and quality level of effort. Realization of the group purchase quality control and coordination.Through a case analysis of group purchase group purchase site in the network organization problems in operation analysis. The W group purchase group purchase enterprise mainly exist in the operation and management problems are analyzed, and then the group purchase group purchase of organizational network put forward the corresponding suggestion.