Company Development Strategy Study

Metal casting is the foundation of modern technology machinery manufacturing industry is one of how to enhance the core competitiveness of China’s urgent need to resolve machining industry issues. Papers for the metal casting enterprises in the strategic decision to implement a research project, which aims to determine the competitive strategy of planning, enhance the core competitiveness, improve the market competitiveness of products to further meet customer needs, improve the ability to respond quickly to market.First, the paper carried a HongXin company Strategic Environmental Analysis. In the theory of enterprise development strategies, based on the development strategy for HongXin company’s internal environment to conduct a comprehensive analysis, including the organizational structure and human resources, situation analysis, marketing capability analysis, analysis of the HongXin company’s development strategy of the external environment China’s machinery manufacturing industry, casting made some development. Finally, the formation of the five forces competitive environment analysis and evaluation of factors EFE matrix, the matrix score HongXin company somehow obtained the weighted scores, indicating that companies in the current use of external opportunities and external threats to avoid a certain capacity, but higher than the average level is not high, belongs to the industry average.Secondly, the paper developed a HongXin company’s development strategy. Through the company’s development strategy, SWOT analysis, development of alternative strategies for the match, HongXin company in quadrant I of grand strategy matrix, this quadrant of the market development, market penetration, product development, forward integration, backward integration, horizontal integration, centralized multi-business company can be used as alternative strategies. Combined with the company’s strengths and internal and external environment, HongXin company focused differentiation strategy should be taken. Specifically for the development of new sales and service model and high-quality products, horizontal integration, strengthening relationships with suppliers, partners, customers relationship building for analysis.Finally, the paper HongXin company’s development strategy implementation. The first stage of implementation of the strategy for the development of arrangements, HongXin company’s efforts on the development of new convenient service model, horizontal expansion, to ensure product quality and so on. Market penetration of existing sales, at the same time to improve the modern enterprise system, and gradually develop and strengthen the core competitiveness of enterprises. Implementation of the strategy followed by the development of protection strategies, including technology innovation, human resources, marketing, organizational innovation and enterprise culture strategy.Through study of this topic, we can truly understand the competitive strategy is how it affects the core competitiveness of enterprises, while looking to enhance their overall market competitiveness ways and means for HongXin company to provide useful advice.