Research On The Competition Strategy Of Hunan Zhonghe Casting Co., Ltd

With the rapid development of the world’s industrial economy, the machine manufacture industry will have a better and broader development. Therefore,it is the foundry industry that "the mother of machinery equipment manufacturing " will also show good momentum of development. Jiahe County, co-casting Co., Ltd, located in inland public in Hunan Province,as many domestic small and medium businesses, is facing unprecedented good opportunity for development, while also facing huge pressure of market competition and threats: global economic growth slowing bring the imported inflation pressure; global raw materials, especial the coal, steel, non-ferrous metals’prices continue to rise; the new labor contract law brings particularly upward pressure on labor costs; the construction of environment-friendly, resource-saving society causes the severe policy restrictions;the users are much stricter for product quality and service requirements; tens of thousands of the same type of domestic small and medium enterprises are increasingly competitive.So, the development of the company’s competitive strategy is urgently needed.This article firstly analies the company’s general environment and industry environment with PEST analysis, Porter’s five forces model, understands of the development opportunities and competitive position, and evaluates the company is in the high-speed development and market highly competitive environment.And then it analies the development process, the internal resource capabilities and corporate culture, and comes to evaluate the company’s strengths and weaknesses.Furthermore, it gets the company’s overall development objectives based on the SWOT basic strategy position, and even more the company’s unique competitive strategy with the company practical.Finally, it determines the corresponding implementation and control measures, namely: to create superior products, to innovate organizational management, outsourcing boosting the overall development, to build brand marketing system, to train staff growth environment, and to ensure the strategy effectively.