The Hulunbuir Unicom Competition Strategy Based On Dynamic Competitive Environment

Telecummunications companies as the country an important part of economic life, both countries attach great importance to telecom operators telecom market competition strategic management. Competition in the telecommunications market strategy reflects a concept, the concept of competitive strategy Telecommunications different ideas of their business would be different. Telecommunications companies only do a good job of marketing, in order to provide for the country’s economic take-off runway, to the satisfaction of consumers with communications services. Practice has proved that telecommunications companies scientific and rational system of market competition strategy to promote telecommunications customers satisfied with the communications products and services enable customers to enjoy the beneficial effects of all communication operations in the process. China’s telecommunications industry transition strategy should adapt to market competition technical characteristics of the telecommunications industry and trends, and actively learn from international experience, country-specific application of the theory of market competition and strategy, innovation and competitive strategy for the telecommunications industry.In the traditional field of telecommunications policy management, the operators build competitive advantage based on the theoretical basis "to establish superiority and customer satisfaction" as the mainstream model of competition, as Michael Porter and a number of strategies·Research experts "difference" and "Focus","economies of scale","synergy","degree of vertical integration","network system construction " and other strategic theory. The traditional static-based strategic management theory in the telecommunications market environment of today competitive strategy to guide the operators have become stretched. Especially in the telecommunications industry into the3G era, along with increasingly shorter product life cycles, customer demand for increasingly diverse and constantly niche segments of the market, mass customization, rapid diffusion of knowledge and cross-penetration, industry boundaries and enterprise boundaries become increasingly blurred, competition has become increasingly dynamic and complex, has fundamentally changed the basic rules of competition. The rapid saturation of the market, technological advances, consumer demand and the diversification of these phenomena result, the traditional model can not explain the strategy. With the changing times, a model should also be change and innovation. In the dynamic competition, the decision-making leaders need to answer such as "need to attack,""innovative ways in which the offense" and so on, only in a dynamic environment to better answer this question, companies can continue to maintain a competitive advantage.China’s telecom market is gradually breaking the monopoly and again after the reorganization, has formed a China Mobile, China Telecom, China Unicom, the three basic telecom operators, telecom industry, domestic and foreign competition in the market form of fundamental changes in the telecommunications industry is facing from home and abroad reached an unprecedented level of competition intensity, attack and defense within the industry, competition and cooperation, are a test of the industry participants at all times maintain a dynamic sense of competition, select the appropriate dynamic competitive strategy, in order to remain in the competition for the business a competitive advantage relative create favorable conditions.Theoretical innovation of this study is mainly based on dynamic competitive perspective of the telecommunications industry and competitive strategy Hulunbeier Unicom, to break through the traditional classical competition Michael Porter· theoretical model and the traditional analysis of the competitive environment SO WT constraints, competition from the dynamic combination of game theory, a high degree of theory, more competition and competitive interaction theory methods, the telecommunications industry and competitive strategy Hulunbeier Unicom-depth study.period of competitive strategy, with a new perspective of the transition period of China’s telecommunications industry, competition in the market problems and their causes, and further elaborated on China’s telecom enterprises to achieve competitive advantage, we must establish a sound market competition strategy, the development of differentiated portfolio of products and marketing programs, integrated marketing strategy to ensure accurate marketing to build business leadership, the errors out of pure price competition, innovation put forward China’s telecommunications industry and Hulunbeier Unicom in a dynamic environment, competitive strategy choices.