Enterprise Competition Strategy Research In Dynamic Competitive Environment

As we enter the 21st century, the world economy has been further integrated and developed. In the trend of the world economic integration, the market and environment factors in other country in the world will inevitable influence China's economy: on the one hand, China's enterprises competitive environment appears of a rapidly changing dynamic of trends;On the other hand, a large number of big foreign enterprises enter China's market which use their rich experience in international competition and theory to compete with Chinese enterprises. In the new competitive environment, our businesses need to learn to adapt to the dynamic changes in the competitive environment and study the advanced competition theory abroad, with a view to narrowing the gap of China's enterprises in the internationalized competition with less pain, and study the internationalized competition experience which China's enterprises in the lack of.The article start by the analysis of changes in enterprises competitive environment by the use of standardized research, comprehensive analysis, logic summarized and quantitative analysis methods, and through the analysis of the causes and effects of environmental change to reflect the traditional enterprises competitive strategy in dynamic environmental, and define the new competition theory — elaborated dynamic competitive strategy. With the fundamental analysis and research of elements and features of dynamic competitive strategy, the paper research the processes of dynamic competition and enterprise effectiveness of the dynamic competition, and ultimately make the quantitative analysis programme of dynamic competitive strategy. Its main contents include:The first part of paper analyzes the current status of research on dynamic competitive strategy and point out the necessity of dynamic competition strategy studies.The second part of paper specifically analyzes the changes in the enterprise competitive environment and its impact, reflects the competitive environment change from the traditional perspective on competitive strategy, and point out that the changes of the dynamic competitive environment have posed a challenge to the traditional competition strategy.The third part of paper analysis the theory of dynamic competition strategy, give the definition and the defined standards of dynamic competition;through compared the advantages and disadvantages of traditional competition strategy with dynamic competition strategy, point out that it is imperative for the implementation of dynamic competition strategy. Finally the paper specifically analyzes the process and the requirements and impact for enterprise to carry out dynamic competition strategy.The forth part of paper point out the way to carry out dynamic competition strategy and its detailed process. At first, dynamic competition strategy require to analyze the competitors of enterprise and competitive advantages of both sides, make feasible programme of competition strategy, then expect the response of competitor for the competition strategy of enterprise, and eventually establish mathematical models, quantitative analysis of the programme of dynamic competition strategy, and drawn the best strategy through the comparison of the risks and benefits of different competition strategy.This paper is within the research of national social science fund projects "The Research on the Satisfaction Degree of Learning Enterprise Information Expense in China" (No. 03BTQ022).