Pingluo Sand Lake Rural Bank Marketing Strategy Research

With the steady development of agricultural economy and the rural financial institution and progress of rural money market,rural bank come to people’s life in China.Rural bank promote the new country finance system’s appearance and significantly service the new country’s establishment. However,as a new institution in modern rural financial system,facing fierce marketing competition,it is real hard for rural bank to show its advantage and enlarge its scale and its bussiness range.This article will enhance your understanding of Sand Lake Rural Bank and provide helpful info to help Sand Lake Rural Bank constitute its marketing tactic.Finance market operation is a necessary modern management concept for rural financial institution in China.Rural financial institution need those theory to lead them to move forward.In my article,I will deeply analyse the main issue and problems exist in the process of operate Sand Lake Rural Bank in Pingluo.In the article,you will see how the Sand Lake Rural Bank works like now and what kind of circumstance it it facing.I will use theory and explanation with compare analysis to talk on the issue. Also,I will introduce some experience and inspiration of American Community Bank which is very similar to our Rural Bank.On the basis of knowing and analysing the basic information, I will put the most effort on SWOT analyse of Rural Bank.And,bring forward a idiographic operation marketing strategy.Though the research,you will see that Ping Luo Sand Lake Rural Bank operate all the issue by its leader. More and more scholar and related people will notice our rural bank.Last but not least, this article will build up a new marketing concept on rural banking, in order to advance management and operation development of rural bank.