The Model Of Generation Of Management Consulting Schemes Based On The Analyse And Combination Of SWOT Factors

With the increasingly fierce and globalizational market competition , more and more enterprises are aware of the necessity and importance of regular management consulting. Therefore, in recent years, management consulting has a rapid development. But in the link of the generation of the management consulting schemes,as the most valuable and creative alternatives , the improving proposals are put forward and relied on subjective judgment with a simple list of suggestions,which will keep management consulting from becoming more scientific and stop it going with low efficiency for a long time.DaLiang Pang and GeFu Liang proposed the Management Consulting System (MCS) in order to improve the science and rationality of the generation of management consulting schemes. Inspired of the MCS system, with the support of SWOT analysis as the main line, the thesis makes good use of quantitative analysis methods such as single-factor fuzzy evaluation, strategic quadrilateral, AHP, linear programming model, and proposes a new model named "the model of generation of management consulting schemes based on the analyse and combination of SWOT factors",by summrising and improving the existing references.The thesis introduces the detail process of the model,and how to apply it by taking Company A as an example.At last ,the thesis advances the probable questions in both the theory and application of the model and gives the measures to solve these problems.