The Analysis Of Soft Power Elements Of State-Owned Enterprise

Our country is the public sector of the economy and the non-public sector of the economy two economic systems coexist. China’s state-owned enterprise as the representative of the public sector of the economy, all belong to the state, is the national economic functions play to make up for the market defect and realize social justice, to control the economic development of important tools. The state-owned enterprise compared to other business form of enterprise of the biggest characteristic is that it is "for-profit" and "welfare" dual characteristics. Therefore, to grasp its in the process of development can’t just choose to pursue maximum economic benefits, but also in the country and a good social stability in the role of the bear. In the moment of economic globalization, we should not only pay attention to the state-owned enterprise hard power, more to be looking to the soft power of the building. So, in this paper, the state-owned enterprise soft power factors of probing.This article is divided into four chapters, except the first chapter introductory remarks outside, full text main content divides into three parts.The first part is combing state-owned enterprise connotation of the concept of soft power. In this part of the soft power of the connotation of the concept, characteristics and types of theory analysis, this paper elaborates the state-owned enterprise of the soft power of the connotation and the characteristic, the state-owned enterprise of the soft power of the character generalization for strong political support, the advanced enterprise culture, appropriate enterprise system and sufficient human resources and so on four aspects.The second part, expounds the state-owned enterprise soft power structure and the relationship between elements. This paper first, the social responsibility culture conceived the enterprise image, to make the enterprise exclusive brand, special social responsibility subject, establish efficient management mechanism, strengthen ideological and political work, set up their own innovation platform, make expected development strategy, resources rationally define eight aspects for the state-owned enterprise soft power factor."Social responsibility prior" factor to see, from external environment it, the state-owned enterprise assume the certain social responsibility, society of state-owned enterprise image will have a more profound understanding of, this will be for the development of the state-owned enterprises that can estimate the benefit, From the enterprise internal speaking, shouldering social responsibilities state-owned enterprises thought thorough popular feeling, motivated the employee collective sense of honor and social responsibility, in the process of production will burst out more passion and creative thinking. On the analysis of the state-owned enterprise soft power based on the structure of elements, also explains the relationship between these factors, the summary is four aspects, that is, the function difference, and the consistency of the target, the whole coordination and development in complementary to each other.The third part puts forward the state-owned enterprise soft power into hard power the essential way. This article through to the state-owned enterprise comprehensive strength of survey data statistics, and the state-owned enterprise success and failure transformation case comparative analysis, demonstrates the state-owned enterprise soft power into hard power three basic ways.This paper is to explore the bulge of state-owned enterprise soft power structure and the relationship between elements. This paper to transform state-owned enterprises soft power factor summarized as eight aspects, the eight elements has its own particular connotation, state-owned enterprises in the process of development, to distinguish between different elements of the function, all elements of the consistent goal clear, coordination between the elements of the relationship, and play to the strengths of the elements, complement each other to promote the formation of the state-owned enterprise soft power, and finally promote state-owned enterprise long-term development. Enterprise culture gestate enterprise image can be state-owned enterprise external performance, the first decided to the state-owned enterprise in the public image and status in the international market. And the state-owned enterprise to create brand is an enterprise’s important window, through the promotion brand products, not only can drive the economic benefit of enterprise more for enterprises to bring new life and vigor, and also to the transformation of the state-owned enterprise in the future. From state-owned the social responsibility of the enterprise to see, it has not just state-owned enterprise due obligations, are now the ascension of the soft power of the important means to state-owned enterprises. At the same time, the state-owned enterprise internal efficient management mechanism will be the hub of enterprise for healthy operation, facing the state-owned enterprise is old, the management of the mechanism behind, we want to keep pace with The Times, the innovation of the management mode, divergent thinking management, improving management system to make the state-owned enterprise in high efficient management mechanism under the function of high-speed operation. In the state-owned enterprise management work of the process is from the development of ideological and political work. If management mechanism is the hub of soft power system, so the ideological and political work is the huge soft power system to the veins of operation. It meticulous, thorough popular feeling, state-owned enterprises in the development of the work in the daily is inseparable from the ideological and political work. The elements of the soft power of the implementation of the also need to ideological and political work, as the carrier of spread, because this is collaborative communication between people the optimal way, and is also the role of soft power factor is the most direct way. State-owned enterprises set up their own innovation platform, enhance the enterprise research and development ability is state-owned enterprise’s core competitive ability, the only real will research work of the state-owned enterprises into back on the right track, the enterprise can constantly enhance strength, in the tide of world enterprise competition to the fore, otherwise the pedestrian production and management of state-owned enterprise will only will sink into the sea. No matter the development of field is what, the development strategy of the state-owned enterprises is the soft power of the role of necessary conditions, the development strategy refers not to state-owned enterprises development goal of the short term, but the state-owned enterprise making the development plan of the soul and must be based on the program. The effective development strategy not only can continue the vitality of the state-owned enterprises, still can help a state-owned enterprises of the sudden market smoothly through the hidden trouble and economic crisis. A towering trees, no matter how it thrived, ultimately, cannot leave the soil and water and nourishing. And the state-owned enterprise reasonable resources environment of the soft power of the state-owned enterprises is the important guarantee. We will in state-owned enterprises, the soft power in the process of construction, and to pay attention to the human resources, environmental resources for daily needs, resources and production resources reasonable configuration, to ensure that limited resources of unlimited role.An Empirical Study of the state-owned enterprises subject to various conditions, restrictions, coupled with the level of I theory limited, the subject of many of the issues to be further investigated. Characteristics such as the soft power of the state-owned enterprises should be defined? Exactly what elements of the soft power of the state-owned enterprises?, These questions this article only presented preliminary ideas. I think that the end of this article is not complete, but the beginning of research questions and theoretical training to further enhance the depth of research on this topic.