Based On Cultural Soft Strength Angle Of View Modern Enterprise Knowledge Management Research

In the knowledge economy swift and violent development of such a large background, knowledge hasbecome the enterprise survival and development of strategic resources, to the enterprise, knowledge has becomemore financial resources, market position, technical or other assets is more important, the enterprise knowledgeinnovation, knowledge integration and the protection ability and knowledge sharing of enterprise competitivecore.In the process of enterprise management, from tangible resources management and production capacity inthe management of the transition to personnel skills and knowledge management, these changes continue topromote knowledge management.Knowledge management is the knowledge and information acquisition, analysis, management, useand its acquisition, analysis, management and use of knowledge ability, improve the organizational creativityand ability to adapt to the environment.To the enterprise, the knowledge management is not only a means ofimproving production efficiency, but also became a way of life.In the new economic development, knowledge isto promote economic development becomes more and more obvious and important, can say, in the promotion ofeconomic development of all power, knowledge is beyond the physical resources and become the first impetus,knowledge beyond the monetary capital, physical capital and labor and corporeal resource role.The enterprise,with the development of society and economy, people’s material life condition is getting better and better,people’s pursuit of material than the past will become gradually decline when, the production and operation ofenterprises but also by the physical production into high value-added knowledge management, but also becauseof this, the modern enterprise must be in home and abroad the enterprise knowledge management research results, and combining the actual situation of China’s enterprises continued to strengthen knowledgemanagement.It is with the development of human society, the function of culture is increasingly outstanding also,culture is not only a social development as an integral part of, but also become the economic development,maintain the cultural security.And also because of this, in the modern enterprise development at the same time,in the soft strength of culture on the basis of constant development, must strengthen the enterprise knowledgemanagement.Therefore, on one hand, we must better understand the soft strength of culture development process inthe problem of existence and inadequacy, in cultural industry development at the same time, to the culture tolead the culture industry, given to legal constraints, vigorously develop public cultural undertakings.Perfectingthe system of market economy, make economic construction cultural construction material basis.Build qualityculture, quality culture to inspire people, touch people, improve people.On the other hand, in the enterpriseknowledge management is to cultivate a positive and progressive corporate culture, in the process of knowledgemanagement for enterprise knowledge management to establish corresponding mode, promote the knowledgeacquisition, analysis, management and sharing, not only to build a good culture atmosphere, to constantlystrengthen the safeguard of the system, the establishment of long-term incentive mechanism the majority ofemployees, and constantly promote active learning, knowledge sharing.In practice, emphasizing the importance of the team, the team will have a staff of sharing, branch is asmall team, the enterprise is a big team, slowly guide the staff team consciousness.On team learning with aprominent contributor to spiritual and material rewards.Team building learning resource library, the library as alearning outcomes.In short, to adopt a variety of methods to promote the study, make a study plan, theaccumulation of learning method, learning achievement sharing, timely reflection test feedback, learning effect.