The Research On Competitive Strategy For HT Company

HT company through12years of leapfrog development, has developed into a set design, development, production, sales in the integration of the automobile industry group, and gradually already established his position in the industry. With European and American South Korea and other international enterprise to increase in China’s development efforts and domestic main car manufacturers of strategic adjustment, to hybrid and electric cars represent new energy vehicle has increasingly become the focus of the race for the car industry.In recent years due to the rapid expansion of, HT company management ability relatively lags behind, and, to some extent, restricted the development of the company. HT company now has been listed in the planning for the company’s goals, its, management and so on various aspects put forward higher request, so to make a scientific and rational competitive strategy is HT company is one of the important tasks of the current.HT company face external opportunities are:because countries continue to promote the urbanization, industrialization, the automobile industry still has a lot of growth space, the market demand is strong. The country’s car industry planning clear of the car industry continue to increase the support. Compared to other similar models, HT company has some price advantage. HT company may and lotus international company’s cooperation, also face consumer to domestic brand approval of the threat.HT company’s internal advantage:and the government and the military to establish a good relationship of cooperation, and international well-known enterprise established cooperative relations, have relatively advanced production equipment, good financial situation and financing ability, strong cost control ability. At the same time in the face of the disadvantage:company purchase ability is not strong, research and development ability relatively lags behind, the logistics capability is still a boost space.This article through to HT company inner and outer environment analysis, think HT company should choose the diversity of the competition strategy, to be able in the fierce competition of advantage. And HT company implement differentiation competition strategy should strengthen the following several aspects:strengthening logistics management, improve the level of production, optimizing the marketing, enhance the technical level, optimize the structure of the organization, strengthen and improve the capital controls innovation ability, build the enterprise culture.