The Research On Fleet Strategic Planning For Shandong Airlines

At end of2010, China’s RPKs after the United States, ranked second in the world.Chinese airline’s fleet improve to1597aircraft and increase1.85times compared with the end of2005, the average import aircraft number is147per year. As of April19,2011, there are601aircraft orders, valued at$350billion for China domestic airlines which have not been delivered.The forecast is that in the next5-10years,China’s civil aviation industry will maintain rapid growth.The aircraft play a very important role in airline’s operation. Shandong Airlines currently operating47Boeing737series aircraft and7Bombardier CRJ Series regionaljet,29firm orders for Boeing737-800aircraft, and Shandong Airlines is improving from a medium-sized airlines to a large airlines. Fleet planning as one of the company’s key strategic decisions, effect the content of the formulation and implementation of other strategic planning.This article is refer to the theory of the fleet strategic planning and the work practice, through the analysis of the problems during the Shandong Airlines fleet strategic planning,introduce the aviation industry trends, fleet strategic planning policies and environmental analysis, aircraft supplier market analysis, high-speed rail competition, technological progress and environmental protection requirements impact and other external environment, and the study of fleet structural analysis, aircraft introduction time and the choice of methods, internal resources matching,fleet renewal,finance status and other internal resources matching.The study focus on the the principles,the goal and the implement of the fleet strategic planning,set up the process and mode that suitable to China domestic aviation industy and point out the implement such as optimize the fleet structure,maintain single type of aircraft,catch the opportunity for the development of regional aviation,choose the time for aircraft import and export and new structure for aircraft introduce.This will help the company’s5-10years fleet strategic planning, especially on ensuring the safe operation and getting more airport slots and flight routes, reducing the aircraft introduction and operation cost, save the maintenance costs, fighting against the rising oil prices and pressure from high-speed railway competition, solving the plight of aircraft financing and maintain a reasonable purchase and lease ratio and avoiding the risk of aircraft residual value.