The Research Of Pharmaceuticals Industry Enterprise Evaluation Based On The Self-adaptive Model

In the market-oriented economy, good credit relationship is the basic guarantee of stable operation of the economy. Meanwhile, good credit is the premise and foundation of enterprise economic activity, and is also an essential element of business success. In recent years, with the emergence of the scandal of China’s corporate credit, enterprise credit has become the focus of the world. Enterprise credit rating is the inevitable outcome of the development of market-oriented economy.As an important part of our national economy, the pharmaceutical industry develops rapidly, and the economic returns are growing year after year. The development of the production of national pharmaceutical industry, in recent years, is in a constant, stable and rapid stage. However, there are many limited conditions, such as small-scale, poor financing capacity, safety problems, not only impeding the development of the enterprises themselves, but also having a bad influence on China’s economy. One of the most important reasons that led to the above problems is the lack of credit. Therefore, the research of establishing a scientific, impartial and applicable pharmaceutical industry enterprise credit evaluation is one of the most urgent problems that need to be solved.On the basis of previous experience, the article selected a financial empirical model, acquired the pharmaceutical industry influential factor, designed the influential rule, and finally got the self-adaptive model through the Fuzzy Toolbox of Matlab. This article used the data of129companies in eight quarters, since2010, to analyze and empirically test Zeta Model and improved Zeta Model. Finally, improved Zeta Model was selected as the financial empirical model for this article. To extract the impact factor of pharmaceutical industry, the article firstly studied the historical fate of the industry, obtained10most significant factors, and selected the most two significant factors through the questionnaire. After the establishment of the influential rules, the article collected historical information of10non-ST-enterprises and7ST-enterprises and used the data to empirically analyze the self-adaptive model. Finally, this paper summarized the full article and put forward some further improvement and direction.