Research On Selection And Management Of Distributor Of Electronic Components For Wtc Enterprise

Electronic components is an important part of the electronic information industry, with the development of electronic information industry and electronic products development, two parts have an integral relationship, interdependence, mutual development, mutual promotion and condition each other. Electronic components manufacturing technology level and produce capacity and RD capacity will directly influence on the whole development of the electronic components industry, electronic components can be seen everywhere, daily consumer electronic products and industrial electronic devices are composed of electronic components, electronic components is between the machine and raw materials, the development of the electronic components industry will directly affect the development of the whole electronic information industry. Meanwhile, electronic information industry is to occupy a very important position in the economic development. Therefore, the electronic components marketing or distributing in the whole industry chain has also become a necessary part, and also that is an important part of the global economy.The choice of distribution channels is an important part of marketing strategy, selection and management of the distribution channels is an important thing that is winner on the marketing for the WTC enterprise. At present, the distributors is an important part that distributes the products of WTC enterprise, distributors of electronic components sales business accounted for a large proportion of WTC enterprise, and the sales business proportion is growing.In this paper, it is to describe status quo and to analyze the problems of the WTC enterprise electronic components distributor selection and management, at the same time, it is to analyze marketing environment of the WTC enterprise distributors of electronic components, finally I will propose some suggestions for WTC enterprise how to optimizes selection distributors of electronic components and how to innovative management distributors of electronic components. I hope to that through this research summary to explore the impact factors on the selection and management of distributors of electronic components. Also I will propose some improvement measures for the selection and management of distributors of electronic components, which can be helpful for WTC enterprise development of electronic components, and can be helpful other manufacturer of electronic components in the same area.