Chinese Enterprises Overseas Enterprise Communication And Overall Study On The Relationship Between The Price

With the fast development of China,“Going‐out” strategy has spread across the country. More and more companies with rich capital want to have a try in the international market. However, most of the companies failed on their way out. The reasons found by the former scholars are various, such as lack the capacity in management and integrity, wrong strategy making, lack in the cross‐culture intelligence, etc. Based on the former studies, the author takes the view of corporate communication to analyze how the Chinese companies can avoid those problems. Results show that corporate overall assessment has impact on the performance, and the corporate communication can affect the overall assessment. Corporate communication is a series of integrated communication activities taken by the company to gain advantages in the competition. It contains internal communication and external communication. And the communication is based on the communication mechanism. So the author firstly gives a frame including the three parts. Then through the theory studies, divided the internal and external communication into two parts by the product/service‐related dimension. Finally, give the frame of the corporate over‐sea’s communication strategies. With the concrete thinking of the complex environments, this article offers practical strategies for the “Going‐out” companies.The main studies of the article are as follows:1. Through the deep study of corporate communication, overseas management, and overall assessment, the author points out both the meaning and the defects of the former studies, then brings forward the view that corporate communication is important by improving the overall assessment.2. This article gives the two dimensions of the communication frame, which is the product/service‐related dimension and the target audience dimension. Based on this, the author gives some advice on the overseas management by taking the international environment in consideration.3. Based on the research on121Chinese companies, the article conducts an empirical study on the relations between the overseas communication strategies and the overseas corporate overall assessment.4. A case study is introduced to further prove the frame and the empirical result. By taking the ZTE Group as a successful example, the article pays attention to the communication activities ZTE had taken internal and overseas, and finally proves the frame and empirical study to be reliable.