Qingdao Haier Capital Allocation Structure Optimization Research

In accordance with decision usefulness view theory, the financial statements ofthe enterprise is responsible for providing useful information for decision-making,while the current balance sheet are not sufficient to reflect the enterprise normalfinancial status because of it listed without important resources, thus difficult toprovide more real information to help management to make the correct financialdecisions.In order to improve the existing balance sheet classification which is simple andshown not congruent, capital balance sheet emerges. Capital balance sheet is putforward based on the theory of factor capital. The factor capital theory is reconfirmedproduction factors, according to the times standard, commodity standard, the scalestandard and the relative independence standard. Production elements are confirmedas human capital, financial capital, physical capital, technology capital, informationcapital and intellectual capital. Capital balance sheet based on the data of the balancesheet to re-classificated the balance sheet items, in order to report enterprise capitalstructure and Improve the decision usefulness.This article adopts case study method combine with theory and practice, startwith the elements theory to determine the types of elements leads to the elements ofcapital theory. Based on the theory of the six elements capital, give detailed divisionand content scope of every capital, also pointed out that the specific role and status ofvarious elements of capital in enterprise development. Then，On the basis of theelements of capital theory，the writer makes the capital balance sheet, through thepreparation of the capital balance sheet of Qingdao Haier reveals the shares of thecompany’s human assets, financial assets, material, equipment, technology,information and knowledge assets of Qingdao Haier company, and analyze theallocation of capital structure which reflect the company’s financial perspective., tofind out the financial advantages and disadvantages of Qingdao Haier companyThrough the case analysis, we can see it has appeared on extreme imbalance incapital allocation of the Qingdao Haier company clearly, the company holds the financial assets too much, but the technology capital scarcity. The liquidity of thewhole enterprise asset is strong, but the profitability is insufficient, did not make fulluse of enterprise resources to create more wealth, resulting in a waste of resources. Onthe other hand, Qingdao Haier company successful use of" user centered serviceselling" strategy, pay more attention to the knowledge information resources, increasethe knowledge information asset investment to get the industry leading level.This study will be the first one that applies the capital balance sheet to thepractice of enterprises, which belongs to the groundbreaking research. In the course ofthe study, the technology capital, knowledge capital, information capital in balancesheet listed in aspects of exploration, will provide useful reference for follow-up study.In addition, through the study of the capital balance sheet in the practice application,also support for the necessary practical of applications elements, to promote thefurther development of the elements capital theory.