A Research On The Electronic Integrated Marketing Communication Of Tourism Destination

With the marketing theory being used in tourism activities, tourism destination isgiven the space unit of economic concept on the basis of its pure sense of the geographicalconcept. The tourism destination has become a marketing subject. In the21st century, theera of world economic integration, information technology is affecting the development oftourism. Information technology is the inevitable trend of the tourism development.E-commerce is an important carrier of modern service industry. It has low cost, payment ofelectronic, wide range of covering, which is fit for modern tourism industry. The study oftourism e-commerce is ramping up.Nowadays, some tourist destination in China has put integrated marketingcommunication theory into practice. However, research on tourist destination level ofintegrated marketing communication should be paid more attention to. This situationrestricts the development of electronic integrated marketing communication theories andmethods in tourism destination marketing practice.This paper employs many approaches, mainly documentary research method,summarize inductive method, interdisciplinary research and case analysis approach. On thebasis of analysis systematically on electronic integrated marketing communication,combined with the concrete practice in China, this essay tries to construct the electronicintegrated marketing communication pattern which is based on the integrated marketingcommunication theory and found on the AISAS behavior pattern.This paper is expected to provide a pattern of electronic integrated marketingcommunication in order to supply and improve the tourist destination network marketingtheory and an inference for the electronic integrated marketing communication on touristdestination in our country．...