Development Strategy Research Of CM Mirabilite Company

Abstract:As a result of the basis of mining resources, the low added value, disorderly competition in the industry and weaknesses of strategic operation, most mirabilite enterprises are developing hardly. CM Mirabilite company is one of the most influential enterprises in the mirabilite industry. In this article, based on strategic management theory, conducted the SWOT analysis, combined with situation analysis of the company production, the author figured out the internal weaknesses in the business and determined appropriate development strategies. It takes the advantage of sustainable development, in addition, it plays a certain role in promoting mirabilite resources rational-exploitation and orderly competition for competitive rivalry.This article is divided into six parts:The first part:the introduction of background, purpose, importance, research methods and innovation of this article.The second part:this part analyses mirabilite enterprise development strategy theory and describes the three key elements of mirabilite development strategy, production&operation, marketing and resources.The third part:Mirabilite industry background and SWOT analysis of CM. This part describes the direction of CM company strategy in the aspect of SO, WO, ST and WT.The fourth part:this part discusses CM mirabilite development strategy problems in production, marketing and resources. The fifth part:this part introduces improvement of CM company strategy in view of above problems.The sixth part:conclusion and enlightenment. This part approves this article as a guiding role in the mirabilite industry.Based on this research, it will help CM company adjust the production operation, product diversification and marketing development. Moreover, it plays a guiding role for CM’s sustainable development.This article mainly used the literature research, theoretical analysis combined with empirical analysis, investigation and experiences methods.Some innovations in this article as below:It is guiding sustainable development for whole mirabilite industry through the development strategy research on the influential enterprise.The author made the development strategy for CM company by using theoretical analysis combined with empirical analysis methods to study a mirabilite enterprise from three aspects in production and operation strategy, marketing strategy and mineral resources strategy.