Research On Development Strategy Of AF Trade Company

Along with the automobile industry, highway construction andtransportation industry’s rapid development, also with the nationalpolicy support, Chinese tire industry grows rapidly. At the same time,the world tire industry is highly concentrated and transferring tolow-cost areas, which makes China becomes the most competitive tiremanufacturing base. Chinese tire industry has formed a relativelycomplete industry system and export amount is steadily upgrading. Tiremarket is in a situation of tripartite confrontation among theAsia-Pacific, Europe and North America. But with the focus graduallytransferring to the Asia-Pacific region, China has become the world’slargest tire production country and most important tire export country.AF Trading Company is a private enterprise and its main business istire trade. Now AF Trading Company is faced with domestic andinternational challenges in the tire export business. This paperinvestigates the situation of AF trading company in detail. On the basisof the status, analysis of the tire export industry in the fiercecompetition and profit level is got. Through the use of SWOT analysistheory and data analysis of AF Trading Company, opportunities, threats,advantages and disadvantages are available. On the base of analysis,regional expansion strategy is adopted as the development strategy of AFTrade Company.At the same time, AF Trading Company should also pursuit new profitgrowth point, such as more brand marketing strategy. The final goal ofcompany should decide to make diversified development strategy usingtheir own core competitive advantage. So, the enterprise can keep growingand successful.