The Research On The Influence Of Corporate Social Responsibility Crisis To Corporate

Corporate Social Responsibility was born in the United States in the early20th century. Sheldon’s "management philosophy" first proposed the concept of corporate social responsibility. And he believes that social responsibility arises because moral factors had an impact on the business. Corporate responsibilities meet the needs of the various stakeholders. The early concept of social responsibility emphasis on stakeholders other than shareholders (creditors, employees, customers, government, community environment, etc.) and focuses on compliance with laws and regulations of the national government agencies and industry ethics, to protect the legitimate rights and interests of consumers and laborers, to ensure production safety, to support charitable causes and protect the environment, etc. After decades of development, the idea of corporate social responsibility has gradually been widespread concern of the government and various non-profit organization, had a tremendous impact on the world’s major countries and regions, while the enterprises themselves have gradually begun to pay attention.With the developing of China’s economy and society, and continuously improving the quality of citizens, society-wide environmental awareness, safety awareness and self-protection awareness continuously enhances. At the same time corporate social responsibility events continue to be exposed by the media. For example, the leader in food manufacturing-Shuanghui was suffered the exposure of their own "clenbnterol hydrochloride" scandal. Because of special period of economic and social transition in China, the governance mechanisms of companies need to be further improved and awareness of corporate social responsibility needs further nurturing. What are the characteristics of the development of corporate social responsibility in China? After the enterprises to fulfill their social responsibility contribution to stakeholders, whether they give the right attitude to corporate? The goal of this paper is that analyze the implement of the corporate stakeholders responsibility and the feedback when the corporate social responsibility events occur. And then promote enterprises take the responsibility actively to achieve a win-win situation.In this article assume that the social nature of the enterprise includes economic entities, subjects of law and social subjects, so its social responsibility is not just on the external environment, resources, or community investment, but also the economic and legal protection for internal staff, such as:shareholders, employees. Enterprises will no and can not escape the social responsibility of the various stakeholders. But in the constraints of resources, the enterprise will fulfill their responsibility in an order after a comprehensive assessment; specifically the order is corporate economic responsibility, the statutory responsibilities, and then the responsibility of charity. The same time, the combination of stakeholder theory and corporate social responsibility can optimize the operation with dividing the stakeholders into groups related to economic responsibility, legal responsibility and charitable responsibility.The main frame structure is divided into five chapters.The first chapter introduces the background, purpose and basic content.Chapter Ⅱ of this paper introduces two theories:the theory of corporate social responsibility and stakeholder theory. Reviewing of the theory of social responsibility, social responsibility is divided into economic responsibility, legal and environmental responsibility according to the triple bottom line principles; Chinese enterprises will consider the performance of its social responsibility as Carroll’s pyramid concept said. Combining with social responsibility, stakeholders is divided into three kinds related to economic responsibility, legal responsibility or charitable responsibility. Finally, we discuss the social responsibility of different stakeholders.In the third chapter, this paper has a theoretical analysis about the implement of social responsibility and corporate performance. Because of the difference of social impact hypothesis, the trade-off hypothesis, funding the hypothesis and synergistic effect, the impact on corporate financial performance from the fulfillment of corporate social responsibility does not have a particular result. In the end of this chapter, the paper explained the loss of various stakeholders from different social responsibility events, also pointed out the reaction of stakeholders.Chapter Ⅳ is the case study. This article introduced the basic situation of Shuanghui including corporate establishment, property control and market conditions, then recalled the incident and Shuanghui Group’s response in the whole story.The fifth chapter is the conclusions and recommendations.The potential contributions of this article:(1) This article combined the theory of social responsibility and stakeholder theory with particular corporate social responsibility events, and analyzed the performance of the enterprise and its stakeholders based on the background of China.(2) The case study on Shuanghui enriches our corporate social responsibility types of literature.(3)This case study did some new assumptions and descriptions about contribution of social responsibility implement and feedback indicators of stakeholders based on the financial statements.(4) Based on the results of theoretical analysis and case study, this paper put forward countermeasures and suggestions of corporate social responsibility and environmental construction, which is good for the development of Chinese enterprises.The inadequacies of this article:(1)This article only analyzed a single case of a single company, so the suggestions may have some limitations for the entire group of listed companies.(2)Because there is no direct quantitative data in corporate social responsibility report, such as consumer complaints, the amount, on-time delivery rate, staff recruitment and training, the indicators cannot completely explain the interaction between businesses development and stakeholders. Also the feedback indicators of charitable responsibility cannot be found.(3) This study examined the relationship between several important factors of the shareholders, creditors, employees, government and corporate business development. However, the operational efficiency before and after the corporate social responsibility events is affected by many factors. But this article did not specifically related to other aspects.