The Corporate Social Responsibility To Employees And Customers Based On The Stakeholders

With China’s social transition and the acceleration of economic globalization, theimbalance between social development and economic development is increasinglyprominent, and the conflict between social welfare and enterprise’s profit ishighlighted increasingly, consequently the issue of corporate social responsibility hasattracted broad attention. Responsibilities for employees and customers are the two keyfacets of the social responsibility that corporate fulfill, which has always been thefocus that industrial and academic circles pay attention to. Why some enterprisesactively undertake social responsibility, while others try by all means escape to assumeit? Under this kind of social context, this study which is based on shareholder theoryand corporate social responsibility theory, thoroughly discusses the cause whyenterprise undertakes social responsibility, and the influencing factors which driveenterprises to undertake, reveals three aspects of the government behavior, marketdriven by exterior pressure, the driving of organizations related to subject themechanism of action of responsibility and customer responsibility for employees. Inthis paper, data from the World Bank and the national bureau of statistics of theindustrial enterprise questionnaire, using methods such as factor analysis, correlationanalysis, regression analysis to test the hypothesis empirically.Based on testing empirically theoretical assumptions, main findings andconclusions of this study have the following four points:First of all, the stronger the consciousness and social responsibility behavior ofmanagers and staff in organizations, the more likely they undertake responsibilities ofemployee and customer.Second, the government regulation and timely response are the dominant force ofcorporate social responsibility. So the greater system pressure, the more powerfulaccountable to employees and customers.Third, market pressure which is formed by customers, suppliers and competitorsdevelops a competition on talents, prompting the enterprise implementation of largersocial responsibility to employees. But market factors are not significant in social responsibility to customers.Fourth, organization and government having influence on customer responsibility,to a certain extent, can be achieved by employee responsibility partially. That is to say,the employee factor is responsible for the partial intermediary role. But the employeefactor is not responsible between market pressure and customer responsibility.