The SCP Analysis Of Chinese Automotive Electronics Industry

The automobile industry and electronics&information industry play important roles in national economy as an important pillar industry of national economy. The automotive electronics industry is an emerging industry, which is a combination of automotive industry and electronics industry. Its rise, not only has injected new vitality to the traditional automobile manufacturing industry, but also to expand the scope of application of electronic products. Therefore, the Chinese automotive electronics industry analysis, and understanding of the development status and development trend of Chinese automotive electronics industry is of great significance. The theory of industrial organization is used for Chinese automotive electronics industry as SCP analysis model. Chinese automotive electronics industry market structure, market behavior and market performance are analyzed in detail.On the basis of summing up the results of domestic and foreign experts and professional organizations in the automotive electronics industry, the use of SCP theoretical model of Chinese automotive electronics industry market structure, market behavior and market performance related issues detailed in-depth study, so readers on the status of China’s automotive electronics industry, industry characteristics, competitive landscape, trends and impact factors are comprehensive and profound understanding, in addition to the relevant recommendations for the development of Chinese automotive electronics industry.Generally speaking, Chinese Automotive Electronics Industry With the rapid development of Chinese auto industry entered a rapid stage of development, but a late start due to domestic manufacturers, in real production, showed uneven development of the situation. The core products from the competition pattern of Chinese automotive electronics industry, such as electronic control systems and other products from foreign manufacturers to master, and domestic manufacturers and more competition in the low-end products such as car stereos and other products. In addition, the supply and demand, like the engine management system (EMS), anti-lock braking system (ABS) and other high-end products, the market demand is greater than the market supply, car audio and electronic instruments, and other value-added products tend to oversupply. The automotive electronics industry with high barriers to entry, economies of scale, technical barriers, the necessary amount of capital supporting barriers and product differentiation are five factors for new businesses to enter the main barriers faced by the automotive electronics market. The behavior of enterprises of Chinese automotive electronics market find that all enterprises mainly get strategic behaviors in order to capture greater market share:investment strategy, mergers and acquisitions strategy, R&D strategy and product management strategy. At the same time, the major automotive electronics product manufacturing companies continue to increase investment in product development and product development of sales channels.