Modular Strategy Of Market Structure, Behavior And Performance

Chinese economic has developed since the reform and open-up,and the enterprise also begin to take part in the international competition. After China entered into WTO, Chinese economic has being contacted with world more and more tightly. So, how to enhance the power of competition of Chinese industry and companies is being the issue which the academia had to consider.While the modularity, being an effective method to resolve complicated system or product, has been used in the design,exploitation and the production of computer since 60s, 20 century, and has been applied the realm the industry of auto, architecture etc. This method is changing company's notion, promoting resource been distributed and utilize reasonable, enhancing the power of competition of industry, and promoting the corporation between enterprises. In a word, as the developmental direction of industrial organization in 21 century, modularity is changing the structure of industry and enterprise, and will take us into a Modularity Age.In this diploid background, the discussion on how to enhance the power of competition of Chinese industry and company must consider the trend happened in international industry. All the participator need realize the important significance of modularity and are familiar with the methods of modularity. This is the aim of writing the article.The paper is composed of four chapters. The first chapter presents the theory of modularity simply to make sure reader understand the latter contents better. As an effective method to resolve complicated system or...