Investment Adviser Was Introduced Into Our Country Securities Market System Of Marketing Research

Recently, as the economy continues to grow and consumer incomes increase, generalinvestors,through the investment portfolio, to receive income from assets,to access to theprofessional, reasonable and affordable investment advisory service’s of demands becomeurgent.On the other hand, as direct services to investors, securities companies, forindividual historical reasons, has not formed to satisfy the investor demand for securitiesinvestment consultants (consulting) services system, such a long-term improperconfiguration between demand and supply worsened with the2008the fluctuations of themarket and suck into a vicious circle of "commission price war". In such a vicious circle,investors and securities firms are all losers, no matter the industry or market participants,for establishment of a securities investment advisor of the marketing system and louder.This article is from the perspective of the development of securities investmentconsultant system.Firstly, define the differences and relations of the securities investmentadvisers and traditional securities brokerage business, from the terms of reference, thesalary system, qualification, risk control and analyze the meaning and characteristics of thesecurities investment advisers.Then, analysised the mature capital markets in offshoreinvestment adviser system business model and summarized reasonable experience willhelp China to build the same system to answer the "ideal of securities investmentconsulting system is what" questions. The full text of the focus is discussed howinvestment advisers to establish a scientific system: the authors fromed the "discretionarywealth management","third-party fund distribution channels" and "investor education","customer information" such as personal opinion. Empirical analysis method, tested to"Commission rate" as the core information model, answers "what kind of securitiesinvestment consulting systems is reasonable".