Based On The Customer Value Of Insurance Enterprise Competitiveness Research

With the rapid development of our economy and the improvement of people’sliving standard, the insurance in our country income rise steadily, the scale expandsgradually, the market share continue to increase, the insurance intermediary market alsofast growth, insurance enterprise in the national economy of the position and functionsare becoming more and more important. Face the changing international and domesticeconomic and social environment, and the influx of foreign insurance enterprise,insurance market competition is intense. Our country insurance enterprise to realize thesustainable development, it is necessary to adapt to the rapid changes of the competitiveenvironment, the correct understanding of the factors affecting our country insuranceenterprise, will enhance the enterprise the competitive ability. The depth of the serviceconcept, make enterprise realized, the customer is god, only on the customer as thecenter, continuously meet the needs of the customers, the enterprise can make a profit,can gain a competitive advantage in a competitive market.Insurance as a special products, have no physical shape, with the production andconsumption of characteristics occur at the same time, the traditional price competitionhas no longer adapt to the modern insurance the needs of the market economy, how toprovide customers with excellent value beyond competitors, how can take the lead inhold customer value change, and the structure, turn mode, and thinking, increasedmarket share and competitiveness, and become the focus of research of insuranceenterprise. Therefore, this article from the point of view of the customer value ofinsurance enterprise, insurance to promote enterprise competitiveness. The idea is thefollowing: the customer value and insurance enterprise competitiveness, the basictheory of insurance enterprise development present situation and environment andinsurance enterprise customer value analysis and evaluation of the insurance enterprisecompetitiveness strategy-conclusion.First, the article to choose a background, significance, domestic and foreignliterature review, the research content and research methods, the characteristics and theinnovation.Secondly, the article related theory research. Through to the customer value theoryand insurance enterprise competitiveness theory study, puts forward the customer valuewith insurance enterprise competitive concept, put forward the customer value withinsurance enterprise competitiveness of the relationship.Again, for insurance enterprise development present situation and environment areanalyzed. From the point of view of the customer value of our country’s insuranceenterprise development present situation and environment are analyzed, and theirChinese and foreign insurance enterprise competitiveness comparison to find out the insurance companies in our country, the causes of deficiency of competitiveness.Next, the empirical research. Through the questionnaire survey of methods tocollect insurance enterprise customer value of relevant information, using the factoranalysis method, dig out the insurance enterprise customer value driving factors, againwill dig up the driving factors as insurance enterprise competitiveness evaluationindices, empirical analysis evaluation insurance enterprise customer value method, sothat the insurance enterprise can view, finite resources and the ability to configure morefield weight.Finally, the insurance enterprise competitiveness strategy and developmentcountermeasures of research. Through an empirical study results based on the customervalue of insurance enterprise competitiveness dynamic model, and puts forward therelevant insurance enterprise competitiveness promotion strategy.