Research On The Influential Factors Of Customer Satisfaction In Insurance Industry

With the development of China’s economy and level of development of the financial sector as a whole has also been upgrading by leaps and bounds.All along,the insurance is considered one of the troika of the financial industry,due to the special historical context for the development of China’s insurance industry,the development of China’s insurance industry will lag behind the pace of developed countries in Europe,which shows that China’s insurance industry has a great deal of progress and development.Meanwhile,the national implementation of "the new ten" thoroughly,the insurance industry is becoming more and more important;commercial health insurance policies,commercial endowment insurance policies have been or will be introduced,policy dividends will continue to release,also provided support for the development of China’s insurance industry.Addition,banking and insurance between constantly strengthening of close cooperation get has multi of concern,as November 30,2016,Chinese life and GF Bank full business collaborative started Assembly in Beijing held has,banking and insurance of collaborative development open has new of pattern,this also for insurance in future more big range,and more mass,and more high Shang of construction and development rammed has based,while also widened has development of channel,for insurance of business innovation also provides has multi-directional of possibilities in the future.In today’s economic development,the social level is continuing to improve,the Chinese consumer’s qualities and ideas have been greatly improved,especially the many young and educated customers become the main force of insurance products consumption,this also goes for the continuing development of the insurance industry to create a new opportunity.Therefore,my insurance also was filled with a lot of possibilities for future development,we should learn in the development mode in developed countries,which created the basis for new development road of China’s insurance industry,this is the key problem of China’s insurance industry should continue to think.Based on China insurance development of new prospects,this papers will to consumers for research perspective,in on both at home and abroad related scholars of research results for antibody summary Hou,obtained this papers Research of theory based,find to effect consumers satisfaction degrees of key index,established research model,and through on Chinese life H branch of consumers for questionnaire of issued,understand most real of insurance consumers satisfaction degrees effect factors components,and for research results proposed related of marketing recommends,For Hangzhou,China life insurance company wanted to provide some consumer satisfaction improved theoretical basis and practical advice.