Investment Value Of DASHANG Co., Ltd.

DASHANG CO.,LTD. is one of the best department store chain, the parentcompany of DASHANG CO.,LTD. is one of the largest retail groups in China. Thecompany’s three main format is the modern department stores, hypermarkets andelectrical. By accquisitions of development, low-cost expansion strategy, developeddozens of department stores in the Northeast, Central Plains and other acquisitions,the formation of the Northeast store network, covering40cities in the threenortheastern provinces. The company’s next goal is the formation of the North Chinastore network. Now DASHANG CO.,LTD. has open new shop in Jinan, Qingdao,Zhengzhou, Henan, Yantai. Successful "Dalian, Northeast," class "developmentgoals, positive world lightweight goal. In2008, the company due to the impact of theU.S. subprime mortgage crisis, sales profits have fallen sharply, even in a loss in2009. Whether to stop the pace of development, still has the value of the investment,worthy of careful analysis.This article adopted a top-down investment valuation method, in order to analyzetwo aspects of the industry, the company. This article uses the SWOT analysismethod the company’s strategic research, and the company’s financial position toconduct a detailed analysis. Finally, through free cash flow for the firm, price tobook ratio method and price to sales ratio method on DASHANG CO.,LTD.valuation, and gives investment advice.Through a comprehensive analysis of the shares of big business, that DASHANGCO.,LTD. to operate in good condition, the decline in profits after the financial crisis,but the company does not appear to recession traces. The company’s stock value hasbeen seriously underestimated, the current price is a good time to buy. This articlealso suggests the risk of investing in the company. This article think the company isin the department store industry leader, with strong core competitiveness andexcellent management capabilities, and may develop into China’s retail giant.