Kohler China’s Strategy Analsys

This article is focused upon analysis tools for Kohler China’s strategy. The purpose is why Kohler China has grow n up so quickly during past fifteen years. And faced the new situation-urbanization, how Kohler China will adjust her strategy to maintain her high increase in China.We discuss a broad set of tools roughly divided into two areas. One area is that of external environment analysis such as nature of the environment analysis, Porter’s five forces model of competitive structure and so on. In addition, we present internal environment analysis, such as history analysis, analysis of valu.es and objectives, analysis of resources and SWOT analysis. At last, the proposed Kohler China’s strategy is given out...