The Competitive Strategy Research Of QY Co., Ltd

According to incomplete statistics, private communication network field hasabout50million of the user of all kinds of walkie-talkie, walkie-talkie marketownership is still relatively small compared with the field of public communicationnetwork has broken the1billion mobile phone users, but the value of its existencebutshould not be underestimated. History of sudden major geological disasters, forexample, disaster early public facilities tend to be quickly destroyed, even if part ofthe hardware is barely able to resume using the entire system due to the surge in thevolume of business is likely to crash again. This time walkie-talkie will be able toplay to our strengths, in particular, play an irreplaceable role in the first three days ofthe gold relief, walkie-talkies, with its flexibility networking, fast and convenientscheduling.The QY Co., Ltd. is a newly established company, engaging in privatecommunication product development, manufacturing and sales. This paper firstintroduces the relevant theory of corporate strategy. Then follow the basic steps of thestrategic management of the strategic analysis, strategic choice and strategicimplementation of in-depth study of the QY Co., Ltd.: The first step is to use themethod of PEST and Porter’s five forces model to analyze the the QY Co., Ltd.’sexternal environment, and found the company’s opportunities and threats; the secondstep is to value chain, and VRIO framework model to analyze the the QY Co., Ltd.’sinternal resources and capabilities, find strengths and weaknesses of the company’sclear the company in which the status of the industry; the third step is to combine theEFE of IEF SWOT company and portfolio analysis, to make the most appropriatestrategic choice of companies, by comparing recommendations at this stage the QYCo., Ltd. should take the focus strategy; the final step is to develop the variousfunctions of specific strategies, the to determine QY Co., Ltd.’s competitive strategymeasures.This paper uses a combination of empirical and theoretical analysis of researchmethods, and provides a valuable reference for QY Co., Ltd. development, and similarenterprises to provide useful inspiration.